API Documentation Example
The Ask
Update a 15-year-old unmanaged developer site, plagued with duplicate information, broken links, and an impossible-to-navigate UI. Improve inconsistent English and tone caused by years of neglect and contributions from non-native speakers. Do it all in a 6-month time frame.
The Strategy
Start by eliminating dead links and duplicate pages. Update the information architecture. Partner with SMEs and stakeholders over dozens of interviews, targeting bad examples and inaccurate information. Apply new writing standards and improved code examples.
The Result
Support tickets reduced by 25%, reduced custom code requests, improved SEO.

