I create learning experiences that are engaging, clear, and respectful of the learner's time. I build interactive courses with Articulate and Adobe Captivate, produce video with Camtasia and Adobe Premiere Pro, and polish audio with Adobe Audition and Audacity.
Identity Document Verification
Role
Script, Voiceover
The Ask
Energize customers who bought our new product by explaining identity document verification, both in general and in terms of our product.
The Strategy
Keep the concepts slow and simple and pair them with marketing-approved graphics.
Software Adoption
Role
Sole creator: concept, script, voiceover, and video production
The Ask
Persuade a team of consultants who resist change to embrace a new time-tracking software as a tool for adoption and efficiency. Introduced at a company summit.
The Strategy
Pair humor with creative narration and visuals. Children’s voiceovers help to make the system feel easy to learn.
The Result
96% adoption at rollout, measured by how quickly 150+ consultants created accounts and began entering data over three days.
Employee Soft Skills
Role
Script, Voiceover, Visuals and Editing, Producer
The Ask
Help first-time managers understand how to conduct interviews in a way that will appeal to the strongest candidates. Newly promoted North American managers had three weeks, right after quarterly promotions.
The Strategy
Cartoons, careful writing and concrete examples of open and closed questions and how to ask them.
The Result
After training, HR reported time-to-hire dropped 40%.
Customer and Revenue Enablement
Role
Script, Presenter
The Ask
Bridge the gap between our Revenue and Product teams by helping camera-shy developers showcase new Salesforce capabilities, simplify complex concepts, and spark customer curiosity about integrating Salesforce with Cornerstone.
The Strategy
Pair developers with a “host,” break down complex ideas, repeat them and use simple, non-technical language. Produced by a full crew over a three-day company retreat.