All work

E-learning

I create learning experiences that are engaging, clear, and respectful of the learner's time. I build interactive courses with Articulate and Adobe Captivate, produce video with Camtasia and Adobe Premiere Pro, and polish audio with Adobe Audition and Audacity.

Identity Document Verification

Role

Script, Voiceover

The Ask

Energize customers who bought our new product by explaining identity document verification, both in general and in terms of our product.

The Strategy

Keep the concepts slow and simple and pair them with marketing-approved graphics.

Software Adoption

Role

Sole creator: concept, script, voiceover, and video production

The Ask

Persuade a team of consultants who resist change to embrace a new time-tracking software as a tool for adoption and efficiency. Introduced at a company summit.

The Strategy

Pair humor with creative narration and visuals. Children’s voiceovers help to make the system feel easy to learn.

The Result

96% adoption at rollout, measured by how quickly 150+ consultants created accounts and began entering data over three days.

Employee Soft Skills

Role

Script, Voiceover, Visuals and Editing, Producer

The Ask

Help first-time managers understand how to conduct interviews in a way that will appeal to the strongest candidates. Newly promoted North American managers had three weeks, right after quarterly promotions.

The Strategy

Cartoons, careful writing and concrete examples of open and closed questions and how to ask them.

The Result

After training, HR reported time-to-hire dropped 40%.

Customer and Revenue Enablement

Role

Script, Presenter

The Ask

Bridge the gap between our Revenue and Product teams by helping camera-shy developers showcase new Salesforce capabilities, simplify complex concepts, and spark customer curiosity about integrating Salesforce with Cornerstone.

The Strategy

Pair developers with a “host,” break down complex ideas, repeat them and use simple, non-technical language. Produced by a full crew over a three-day company retreat.