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Project Example - Employee Soft Skills

The Ask 

Help first-time managers understand how to conduct interviews in a way that will appeal to the strongest candidates.

The Strategy 

Cartoons, careful writing and concrete examples of open and closed questions and how to ask them.

The Result

40% reduction in time-to-hire.

Conducting Interviews
Project Example - Customer and Sales Education

The Ask 

Help camera-shy developers showcase new Salesforce capabilities and simplify complex concepts to spark customer curiosity and improve sales readiness.

The Strategy 

Partner developers with a "host," break down complex ideas, repeat them and use simple, non-technical language.

The Result

Rave reviews and contract renewals from our clients.

Understanding Cornerstone for Salesforce
Project Example - Software Adoption

The Ask 

Persuade a team of consultants who hate change to embrace a new time-tracking software as a tool for adoption and efficiency.

The Strategy 

Pair humor with creative narration and visuals. Children's voiceovers help to make the system feel easy to learn.

The Result

96% adoption at rollout and no pushback.

CornerTrak

© 2026 By Emily Popper

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