EMILY POPPER
TECHNICAL DOCUMENTATION | CONTENT STRATEGY
KNOWLEDGE MANAGEMENT | LEARNING & ENABLEMENT
Project Example - Employee Soft Skills
The Ask
Help first-time managers understand how to conduct interviews in a way that will appeal to the strongest candidates.
The Strategy
Cartoons, careful writing and concrete examples of open and closed questions and how to ask them.
The Result
40% reduction in time-to-hire.

Project Example - Customer and Sales Education
The Ask
Help camera-shy developers showcase new Salesforce capabilities and simplify complex concepts to spark customer curiosity and improve sales readiness.
The Strategy
Partner developers with a "host," break down complex ideas, repeat them and use simple, non-technical language.
The Result
Rave reviews and contract renewals from our clients.

Project Example - Software Adoption
The Ask
Persuade a team of consultants who hate change to embrace a new time-tracking software as a tool for adoption and efficiency.
The Strategy
Pair humor with creative narration and visuals. Children's voiceovers help to make the system feel easy to learn.
The Result
96% adoption at rollout and no pushback.
